A website brief that actually scopes the build.
Thirty questions covering your business, brand, pages, and functionality — plus four short questions about automation so we can spot AI opportunities while we build. We'll have a custom quote back to you within 48 hours.
Who are we building for?
So we know where to send your quote and how to say hello.
The business itself.
Shape, audience, position. Eight questions.
What's your business name?
What do you do? One sentence.
If it takes a paragraph, simplify it.
Who is your ideal customer?
Age, job, location, the problem they have.
What problem do you solve for them?
What makes you different from your 3 closest competitors?
What's your tagline or slogan?
If you don't have one — skip it, we'll write one.
What do you want someone to DO on this site?
Buy, book a call, sign up, download, enquire.
What are your top 3 products or services?
Look, feel, and assets.
The visual DNA — what you've got and what inspires you.
Do you have a logo?
If yes, you'll email us the file (PNG with transparent background is best).
Do you have brand colours?
Drop hex codes, or link to a site whose colours you love.
Do you have brand fonts?
If not, we'll pick some that fit the vibe.
Share 3 websites you love the look of.
Any industry. Paste URLs.
Share 2 websites from competitors or your industry.
What vibe? Pick one.
Do you have professional photos?
Team, products, office, headshots — what's already shot?
Do you have testimonials, reviews, or case studies?
If yes, great — you'll send us the text + names.
What pages does the site need?
The structure of the site itself.
What pages do you need?
Default is Home, About, Services, Contact. Add, remove, or list custom ones.
Do you need a blog?
Do you need e-commerce / product listings?
Do you need a portfolio or gallery?
Do you need a pricing page or pricing table?
Any pages unique to your business?
Booking, calculator, quiz, quote form, service-area map, something custom.
What does the site need to DO?
Forms, bookings, integrations, the working parts.
Do you need a contact form?
If yes, what fields? Name + email at minimum. Phone? Message? Custom?
Do you need calendar booking?
Calendly, Cal.com, something custom?
Do you need newsletter signup?
If yes — what tool? Kit, Mailchimp, Beehiiv, something else?
Do you need social media links or live feeds?
Any integrations we should know about?
CRM, payment processor, chat widget, analytics, anything the site needs to talk to.
Does this need to work on mobile?
Yes. The answer is always yes. But we're asking.
Domain, timing, budget.
The real-world stuff.
Do you already have a domain name?
If yes — who is it registered with (GoDaddy, Crazy Domains, Namecheap)?
When do you need this done?
ASAP, within 30 days, 60 days, no rush. Tell us.
While we're in there — what else could save you time?
Four quick questions so we can spot automation opportunities while we build. Not required. Skip any that don't apply.
Where does most of your time get wasted each week?
The repetitive thing you hate doing.
What happens AFTER someone submits a form on your current site?
Email lands, someone replies manually, goes into a spreadsheet — be honest about the real flow.
Is there a system or tool you wish talked to another one?
Where the copy-paste pain lives.
Anything repetitive you do that you'd love to hand to an AI tomorrow?
Brief received.
We've got everything we need. You'll have a custom quote back in your inbox within 48 hours.
What happens next
- We read every answer personally.
- You get a scoped quote within 48 hours — fixed price, clear deliverables.
- If we spotted automation opportunities, we'll mention them as optional add-ons.
- You decide what to build. No pressure, no card on file.